FTHub ACADEMY COURSE
Communicating the Science of Nature and Health to Decision-Makers
- THEME 5
- TRACKS 2-3
SELF-PACED · ONLINE
- 3–5 hours
- 5 modules
- 1 video
- Certificate of Completion
- 1-year access
- Level: Beginner
- English
99 €
49 €
Curated by
Jennifer Salinas
By the end of this course, you will be able to translate nature and health research findings into clear, evidence-grounded communications for the program directors, HR executives, clinical leads, and institutional funders who make decisions about nature-based programs.
Outcomes
What you'll gain
- Select and translate the three to five research findings most relevant to a specific institutional decision-maker, assigning each finding the scope language that accurately reflects its evidence level.
- Identify the cognitive and institutional filters that determine how a program director, HR executive, or clinical lead evaluates a new program proposal, and structure your communication to pass through each one.
- Produce a complete evidence brief for your specific decision-maker, including a headline finding, three translated evidence claims, a direct connection to the organization's outcome indicators, a specific program proposal, and risk considerations.
- Adapt your evidence communication across clinical, corporate, educational, and funding contexts using the Adaptation Framework.
- Use the four Professional Tools Package documents as working tools in live institutional meetings and presentations, without returning to the course materials.
Audience
Who is this course for?
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Forest Therapy Practitioners and Forest Bathing Guides: Present the evidence base for your practice to healthcare administrators, public health agencies, and local government officials, and build funded partnerships with institutions using a structured, repeatable communication framework.
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Nature-based health practitioners: Add a structured evidence brief and communication toolkit to your social prescribing or community health practice, enabling productive conversations with physicians, clinical leads, and public health directors.
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Corporate well-being and outdoor wellness practitioners: Present the business case for nature-based well-being programs to HR directors, occupational health leads, and company decision-makers using translated research and sector-appropriate evidence formats.
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Prerequisite: If you are already working directly with clients, participants, or groups in a nature-based or outdoor health context, no prior experience with science communication or institutional engagement is required.
Course Framework
Course structure
Experience first, then evidence, then application, then commitment. The module structure is the product.
0Orientation
- The communication challenge: what it takes to present evidence to institutional decision-makers.
- Self-assessment of your current approach to stakeholder communication.
- Intention setting: naming your specific decision-maker, outcome, format, and target date.
- Practice log for recording observations after each guided activity.
1Foundation
- Perspective-taking activity: Construct a detailed professional portrait of your decision-maker before reading any theory.
- Pre-theory journaling reflection.
- How decision-makers process evidence: dual-process cognition and institutional filters.
- What makes science communication effective: framing, narrative anchoring, uncertainty disclosure, and plain language.
2Deep Dive
- Translating research findings: construct, design, and outcome from scientific language to institutional language.
- Navigating levels of evidence across clinical, corporate, educational, and public health hierarchies.
- Scope language: matching formulations to evidence levels.
- Evidence map: selecting and translating the three to five most relevant findings for your decision-maker.
- Professional context worksheet: audience, evidence format, narrative case, and most likely objection.
3Application
- Annotated worked example: a complete evidence brief for a health service director, with design reasoning for every section.
- Design Your Own: produce your evidence brief for your specific decision-maker.
- Integrative practice: deliver the key points aloud in a live setting.
- Self-assessment rubric: evaluate your communication piece against 14 criteria across four domains.
4Integration
- Integration reading: moving from a one-time communication to an ongoing institutional conversation.
- Final reflection: compare your current capability against your Module 0 baseline.
- 30-Day Action Plan: three specific commitments with named contacts and dates.
- Competency checklist: self-assess 13 professional capabilities developed across the course.
5Module
6Module
7Module
8Module
9Module
10Module
COURSE TOOLS
Professional Tools Package
Included in every course. These are not learning exercises — they are working documents you use with your clients, referrers, and colleagues. Available from Module 3.
-
Activity Template
Complete facilitation script with timing, safety notes, and debrief questions. Three duration variants. -
Evidence Summary
Plain-language summary of findings and citations. For clients, HR, and referrers. -
Adaptation Framework
Checklist for adapting across client populations, environments (nature/urban/indoor), and group sizes. -
Client Communication Template
Ready-to-use briefing text for three professional contexts: clinical/health, educational, and tourism/outdoor.
Learning Pathway
Theme & Tracks
Where this course sits — and where it takes you next. This course is part of the following Theme and Professional Track(s).
Theme 5: Evidence Communication and Professional Credibility
Curator
About the instructor
Jennifer Salinas
Forest Bathing Guide (USA)
Jennifer Salinas is an educator, facilitator and certified Forest Bathing Guide passionate about helping people and communities reconnect — with nature, themselves and each other. Jennifer brings over 15 years of experience in early childhood education, leadership development and community-based facilitation. She holds a Bachelor’s degree in Counseling Psychology and Art Therapy, as well as a Master’s degree in Early Childhood Education. Jennifer is especially inspired by the ways nature supports healing, resilience, reflection and belonging.
Evidence Base
Grounded in peer-reviewed science
Why this matters for your practice
FTHub Academy courses are evidence-informed at every step. The evidence is not decorative — each module connects theory to field practice using the same scientific frameworks underpinning the FTHub Method.
SELF-PACED · ONLINE
- 3–5 hours
- 5 modules
- 1 video
- Certificate of Completion
- 1-year access
- Level: Beginner
- English
99 €
49 €
Curated by
Jennifer Salinas
Access
How to access this course
Three entry points — choose the one that fits where you are right now.
Individual purchase
49 €
99 €
- 1-year access
- Completion certificate
- Downloadable practice materials + Professional Tools Package
FTHub Academy Pro Monthly
60 €
/mo
Cancel anytime
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- Completion certificate
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- Downloadable practice materials + Professional Tools Package
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FTHub Academy Pro Annual
490 €
/yr
- Full library + Theme 11
- Completion certificate
- Monthly Public Event
- Downloadable practice materials + Professional Tools Package
- Monthly Live Online Call
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Student Reviews
Ratings & Testimonials
4.9
Based on 312 reviews
5
88%
4
8%
3
5%
2
2%
1
0%
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"Placeholder — short, outcome-specific quote from a practitioner who launched their practice after FBG certification."
"Placeholder — short, outcome-specific quote from a practitioner who launched their practice after FBG certification."
Betty Fang
International Projects Director
“
"Placeholder — short, outcome-specific quote from a practitioner who launched their practice after FBG certification."
"Placeholder — short, outcome-specific quote from a practitioner who launched their practice after FBG certification."
Betty Fang
International Projects Director
“
"Placeholder — short, outcome-specific quote from a practitioner who launched their practice after FBG certification."
"Placeholder — short, outcome-specific quote from a practitioner who launched their practice after FBG certification."
Betty Fang
International Projects Director
Continue learning
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